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Made & Found Spotlight: little blue macaron

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Allison from little blue macaron

Describe your style, and what you plan to bring. What are your bestsellers?:
My style is french meets funky! I bring all of the classic macaron flavors with me to each event, but I like to mix it up and bring non-traditional flavors that you wouldn’t typically see in a patisserie. My best seller is by far Salted Caramel, but Fruity Pebble with Cereal Milk Buttercream is a very close second.

Regardless of trends, who are your style muses, how do they influence you?:
I follow a ton of macaron accounts on Instagram, and I’m a member of a large macaron maker’s group on social media, where we share ideas, questions & troubleshooting tips. I would say that most of my inspiration comes from other bakers around the world that are constantly stepping up their game, challenging me (in a good way) to do the same. One of my favorite accounts to follow is @squeeclub out of Austin, TX. I lived there for 7 years and was a Pastry Chef for the last few, and her amazing and funky macaron character work really inspired me to start a business here, and to branch out into shapes/faces when I get the chance.

What are the things customers seek you out for?:
Of course they’re always coming for the macarons, but I get a lot of requests for custom orders that involve hand-painted design work. That’s my favorite part of this business: helping take someone’s idea and turning it into something tangible.

How did you learn your craft or business?:
I first started my pastry career as a lowly pastry cook back in 2014, after quitting a wonderful corporate job I had kept for over three years that was very financially stable, but totally passionless. I traded in my salary for a very meager hourly wage, but it was worth it. I had an amazing mentor that taught me SO much, and truly encouraged me to practice techniques and recipes that we weren’t getting exposed to at work. I decided to give macarons a shot, because I knew they were going to be a challenge. Honestly, I’m not sure why I decided that was for me because I’m a perfectionist and pretty “Type A,” so if something doesn’t go perfect on the first try, I usually get frustrated. But macarons were different for me… every time I failed, I wanted to start over immediately and see if I could do better. I worked on it for four years, just making macarons for friends & family and a few special events before I felt confident enough to bring my passion to the masses!

What is your favorite way to put yourself in the mood for creativity or business mode?:
COFFEE. And podcasts! I work in a commercial kitchen with a ton of other food entrepreneurs, so you definitely have to drown out the noise sometimes. I’m also a huge talker, and I could talk to a wall, so if anyone passes me and I’m not listening to music or a podcast, I’ll strike up a conversation and then find myself behind on my work an hour later. So I like to plug in, sip coffee, and get down to business! My favorite podcasts are political or true crime related, with “Last Podcast on the Left” and “Pod Saves America” on the top of my lists. I also love Nicole Byer and listen to a few of her podcasts (“Why Won’t You Date Me?” is amazing), and I got a chance to meet her at a comedy show this year. Naturally I went total creep style and brought her a ton of macarons that looked like her. She was super sweet about it and posted them on her Instagram, so I felt like a celebrity for 24 hours.

What advice would you give to an artist or business just starting out and/or what is the best advice you have received for your art or business?:
Find your passion, and go for it. I know that’s cliche, but I tried doing it the other way. I tried picking out something and BECOMING passionate about it, but you can’t force those kinds of things. I wouldn’t say I wasted years of my life not doing what I love, because it led me to a ton of amazing friends and experiences, but I’m glad I finally made the switch. Also, tap into the resources in your community to help get your business started, like finding local networking groups on Facebook where you can ask questions or find other entrepreneurs and/or artists to connect with. The deeper you can become involved in your local community, the more quickly you’ll learn what you need to know to be successful.

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