Because Mall is a Four Letter Word

The Handmade Market Spotlight: Pamut Apparel


Kat Williford from Pamut Apparel

Describe your style, influences, inspiration, and what you plan to bring:
This season, I was inspired by two beautiful organic cotton fabrics. I had a t-shirt fabric custom made in North Carolina this year, and I wanted to create my own textures and colors through washing and hand dyeing this new fabric. I’ve been experimenting with shibori style dyeing and am excited to display brand new shibori-dyed tees and tanks at the Handmade Market! I’ve also sourced a soft, organic woven fabric from India. This fabric has inspired me to create a range of adjustable and comfortable tops, pants, and dresses in a rainbow of colors.

In your experience, what has been your best venue for selling your work:
I’ve been working a lot on expanding my influence on social media through Instagram! This has been a great way to display my work, give followers a behind-the-scenes view of my studio, and promote new product.

Which artist at The Handmade Market are you excited to see/meet?:
I can’t wait to meet the makers behind Metamorphosis Metals! I love their combinations of dark steel and bright gold.

What is your favorite way to put yourself in the mood for creativity?:
Recently, I’ve been finding lots of inspiration from collaborations! I love meeting fellow makers for coffee and chatting about fun ways to work together or expand our lines. There are so many amazing creatives in the triangle, and talking together about our goals and dreams gets me in the mood to create!

How did you come up with your business name?:
Pamut (pa-moot) means “cotton” in Hungarian. I started my company in Budapest, Hungary back in 2015, and when I moved back to NC, I wanted to keep the name because it seems so original!

What advice would you give to an artist just starting out and/or what is the best advice you have received for your art & business?:
Start slow and test lots of ideas before you choose your core product. Customer feedback is the most useful information you can get!

What is the best comment or compliment you have ever received for your work?
I love when people tell me that buying Pamut makes them feel good about themselves and proactive about making positive change in the fashion industry.

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For the full artist gallery, and all the details you’ll ever need about The Handmade Market, go here! See you May 5th!

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