Because Mall is a Four Letter Word

Urban Vintage Spotlight: The Local Vernacular


Joanna Bolding of  The Local Vernacular

Describe your influences, inspiration, and what you plan to bring:
My childhood home was small and nearly nothing was new – but it was filled with excellent craft. Our canning cabinet was made by my Papa with brooms my mother made hanging from a hook on its side. Our upright piano had ivory keys and was a century old even then- my parents bought it for $100 and refinished it back to the original wood – warm and perfect. Hanging next to it was a watercolor of my father’s – a snowy landscape of the dairy farm where my mother grew up. In the corner my mother kept the huge, grapevine handled basket she wove for my bassinet.

I firmly believe the everyday domestic can be beautiful, carefully kept, and made with skill. When I find things like these in the wild, forsaken, I bring them back from the dim. My business is directed by this impulse – reclaiming the handwoven, handsewn, handpainted, the cast brass, hammered, enameled in far off places with quality materials and careful construction.

Who are your style crushes/vintage icons/fashion muses, and why/how do they influence you?:
Mary Randolph Carter: A collector her whole life, her style balks at minimalism and celebrates each and every beautiful, strange and beloved thing that gives you joy or some sort of aesthetic satiety. Down with Marie Kondo!

Frida Kahlo: Personally and artistically, she was fierce, strange, and genuine. She made a point to emphasize her Mexican identity, wearing traditional textiles despite her wildly non traditional self. Her legacy of strength in disability coupled with her infamy over her husband’s, Diego Rivera, reminds me we never know the outcome of living our truest selves – in powerful, loud, and strange ways.

What are the things customers seek you out for?:
Quality materials and construction, often handmade or imported or both. Sourcing locally celebrates our way of being here in the south – modest practicality with an emphasis on homeyness. I can’t resist a handsome handwoven basket, home sewn clothing, middle eastern brass, or precise and perfect Japanese tea cups.

What is the oldest thing you own.
Aside from the Pennsylvania Bluestone slab I bought home from the family farm (formed 360,000,000 years ago during the Devonia period), either my great grandfathers childhood coin purse or my great great aunt’s heavy cast iron typewriter. It’s an unknowable toss up!

Were can customers usually shop your wares:
401 W Geer St Durham NC 27701, and at shows.

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For the full vendor gallery, and all the details you’ll ever need about the next Urban Vintage, go here, and come see us July 27 & 28!

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